Culture Eats Strategy for Breakfast

Are you still innovating and planning based on research and insights? Today, the most risky strategy is the one of incremental improvement - the same thing your competitors are doing. Yet you can't bet the company on an unknown project, or on some consultant's slide deck. You must learn to innovate every day and maximize your chances of discovering new models that delight customers. 

Stop planning. Build a smarter, more responsive organization. We have outlined 24 aspects of culture that will propel your company in new directions without any help from management. Read David Siegel's major work: The Culture Deck on 

NEW: See our short video teaser for the agile investing series

FRESH: The Quickstart Guide to the 21st Century - the big vision for our company. 

What is Business Agility? 

Business agility is at the heart of the new corporation. It combines elements of cognitive and behavioral science with experiments and sharp analytics. 

Our goal is to help build a smarter organization by better aligning the cognitive maps in our minds with the reality of customers and markets. Replace planning with trial and error. Focus on what works, rather than what you've always done in the past. Read our white paper and see our workshops to learn more. 

The Last Mission Statement You'll Ever Need

Does your mission statement have something to do with stakeholder value? If so, your company is likely a victim of the Red Queen effect - falling further and further behind, despite trying to run faster and faster. Whatever your company's mission statement, consider replacing it with this: 

  1. Delight customers: live for it, do it even if it's not profitable
  2. Create the best place to work you possibly can, so people are eager to work there
  3. Make it sustainable, and that includes both medium-term profits and long-term stewardship

If your culture embodies these priorities, you'll naturally become more agile. 

We Now Offer Workshops in Europe

We are currently talking with customers and partners to hold workshops in Zurich and London. If you want a smarter organization, please see our Workshops page for details, and contact us to learn how we can help make your company more agile. 

Does Your Culture Support Pull or Push?

Watch this video to learn what kinds of managers naturally create pull or push companies: 

This 5-minute video describes Philip Tetlock's concept of Hedgehogs and Foxes - two kinds of people who try to predict the future. Learn the difference to create a culture of Pull. 

Are You Hiring for Agility?  

This video explores the new world of workforce science, which uses evidence rather than intuition, to improve hiring and management. 

Do Your Tactics Support Pull or Push?

Read this amazing book and discover that the tradeoffs you face in business are completely unnecessary. Learn about happy, engaged employees and how much more delighted your customers could be. People at Menlo Innovations work 40-hour weeks, integrate family and work life, rarely use e-mail, move their desks often, and stay for many years. It all starts with a first interview, where you are screened for your kindergarten skills. Read the book and get inspired!

Systems Outperform Individuals

More and more studies show that simple rules have higher success rates than individual judgment. This is often true, even when the "experts" have 30+ years of experience, and even when they have access to the rule-based recommendations! Experts tend to think they are right and will override the algorithm, thinking they know best, but algorithms usually win a larger percentage of the time. Algorithms have already disrupted Wall Street (70% of all trades are now made by machine), and they are proving valuable in medicine, psychology, programming, economic forecasting, banking, and many other sectors. A good system reduces the need for managers and specialists, which reduces the risk of human bias and error. Learn about our consulting services, and let's talk about how your company can enter the 21st century with a pull strategy.

Past Clients Include ...


Monthly Infographic 

Each month we feature an infographic that helps understand the world from an evidence-based perspective. This month, we present the Washington Post's study on paranormal beliefs of Americans

Next: Read our White Paper